Parallel Mixed Mode Surveys on Consumer Attitude towards Fresh Produce
نویسندگان
چکیده
منابع مشابه
Fresh Produce Valuation in Portuguese Traditional Food Markets: Consumer Perspectives
In Portugal, traditional food markets have shown a decrease in popularity, mostly because of the growth of organized retailing and increased globalization. Attempts have been made to find what motivates consumers to purchase locally produced foods. The objective of this work was the characterization of consumers from Portuguese traditional food markets, and the identification of their attitudes...
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Direct marketing via farmers' markets, roadside stands, community supported agriculture (CSA) programs, and other outlets, is integral to the prosperity of many small fruit and vegetable farms. 1 Through direct marketing, producers are able to establish a closer relationship with consumers , avoid expenses associated with using a broker or wholesaler, and increase their profits (USDA-AMS, 2002a...
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ژورنال
عنوان ژورنال: Business and Management Research
سال: 2012
ISSN: 1927-601X,1927-6001
DOI: 10.5430/bmr.v1n3p51